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Subject: online games are where the money is
From: uVme Let''s Play!
Date: 11/14/2007 12:45:16 AM
The Internet is the fastest-growing market in the history of the WORLD, but
just this one sector has been growing FOUR TIMES FASTER than the Internet
overall. People aren't just using the web for information anymore; they now
see it as a prime deliverer of entertainment. It's even eating into
TV-viewing figures, and therefore also TV advertising revenue. Meanwhile,
in-game advertising is predicted to grow by 70% year-on-year, to be worth
USD billions in three years. It's no wonder that TV companies are scrambling
for a piece of online games real estate - buying companies, launching games
platforms, and putting their content online in interactive form.
Alex Burmaster, European Internet Analyst, Nielsen//NetRatings (a global
leader in Internet media and market research) said, "Take the fact that the
online games sector is growing at four times the rate of overall Internet
growth together with the increasing numbers.online and it is easy to see why
companies such as MTV Networks are looking to get a piece of the action."
The online games sector has been identified as the next step in the
evolution of online entertainment, and people of all ages, from all over the
world, play in their millions. And within this sector, "casual skill-based
games" rank as one of the most popular pastimes.
What are casual games of skill?
Casual games are familiar, fun pastimes such as:
a.. Board games like draughts, backgammon
b.. Sports games like pool, golf and basketball
c.. Puzzle games like jigsaws and word games
These are played online in a tournament format, with each player paying a
cash entry fee to play, and with a cash or merchandise prize going to the
winner or winners of the tournament. Skill-based games are named accordingly
because the outcome of each competition is based on the players' ability and
performance, with any elements of luck eliminated. This is critical, in
order to be legal and avoid falling under anti-gambling statutes.
People like to play these games on their computers for a fun challenge.
Playing them online against someone else adds an extra social, competitive
element; and playing for cash prizes between USD$1 and $1,000 upwards makes
them even more exciting and rewarding!
What does all of this mean? It means that online games are where the money
is. People are willing to pay to play, and they are doing it already.
Interesting fact?
.It's much more than that. Challenging a friend to a game, "u V me", IS YOUR
BUSINESS. The more fun people have, the bigger your profit. You don't have
to worry about stocks, overheads, selling, in fact, we've knocked down every
barrier and erased every stigma attached, replacing it only with simplicity,
fun, and status. So WIN or LOSE, you will always be a winner!
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